Understand and analyze your target market and develop a plan to engage.
Strategy is all about high-level vision tied to specific marketing objectives to reach certain goals. Learn how to develop these strategies by visualizing your target audience’s journey of awareness and engagement.
What what does this entail? Any or all of the following depending on your need.:
- Customer journey mapping — understanding your target market and how your organization is positioned
- Strategy plan development — content and visual strategy that is relevant and forward-thinking
- Communication channel integration plan — realistic and manageable
- Marketing campaign development — build awareness and engagement