Retail startup needed to develop a holiday season campaign strategy utilizing all possible outlets. After developing the theme, a full photo shoot was completed that featured the winter collection in various settings. A multi channel campaign with social media and email as well as paid social and video was developed. This campaign was managed through an integrated marketing platform. Data was analyzed to fully see the engagement impact and the marketing long tail effectiveness of the assets developed.
SCOPE OF WORK: Content Strategy | Integrated Marketing | Creative Design