What Does Your Business’ “Curb Appeal” Look Like?
I have seen it time and time again. You are so busy working in the business that you do not work on the business. You know it is important to promote what you do. You need to get the word out there. But you do not want to spend any more time or money. So you assign that task to someone in the office. Many times that person is wearing a lot of hats, and may not even have right skills to develop effective marketing. The result is something less than stellar. As the saying goes…you get what you pay for.
So what does this have to do with a door knocker?
You want people knocking on your door…right? What impression are you making with your business “curb appeal”? Focus on what your marketing is saying about your business.
You can create a balance of form and function. Make your door knocker something more. It can attract curiosity as well as make noise. It can reflect your company as well as be a call to action. It takes craftsmanship to do this right.
It involves skill, experience and insight to see the possibilities. You do not have to break the bank to get what you need. Find out what is creatively possible when you start with an idea. Something that seems ordinary. And give that to someone who has the skill set to do it right. That idea turns into tangible, effective marketing collateral. It reflects the quality of your work. Craftsmanship does matter. It makes an impact and communicates your call to action.
It can be a door opener for your business.