Boys Hope Girls Hope of St. Louis needed to communicate to prospective donors the need for a new facility that allowed them to better serve children in the most efficient manner and to increase successful outcomes.
Potential donors are very busy people who are in high demand. So the challenge was to produce campaign collateral that quickly told the story. The goal was have the reader quickly understand the need, the organization’s mission and clearly understand the financial call to action with sufficient facts and figures to show due diligence.
As a result of these materials and the hard work of the staff at Boys Hope Girls Hope of St. Louis, this campaign was a success. Their successful capital campaign allows them to serve more academically capable and motivated scholars from disadvantaged backgrounds to receive educational opportunities paired with the support of value-centered and family-like homes.
SCOPE OF WORK: Content Strategy | Creative Design