The Academy of the Sacred Heart was about to launch the public phase of their capital campaign. This private independent school was looking for guidance. They were searching for the best way to bring awareness if this initiative. They wanted their target audience to understand three very important points. They wanted to explain the need for financial support, the goals of the campaign, and the overall importance of the campaign to the future of the school.
We developed an integrated awareness strategy that helped to communicate this campaign. This strategy incorporated strong photographs and messaging the would elicit an emotional response. The pieces included quick statistics to drive home certain points of interest. The awareness program included personalized direct mail, email and microsite with embedded videos that gave a comprehensive overview of the capital campaign.
SCOPE OF WORK: Content Strategy | Integrated Marketing | Creative Design